Writing persuasive website content

Aug 02, 2006

Every content writer aims to write persuasive content. Now, the definition of “persuasive” may differ from writer to writer, reader to reader, but there are some basic guidelines that can be adhered to and that most often then not generate positive/desired response.

Get to the point in the beginning

The attention span of an average reader — at least while surfing — is quite fragile. Personally, I don’t believe my visitors have a short attention span. It’s just that, there is so much information available on the Internet, and very often there is so little time to glean as much as possible. So keeping this in mind, it’s always better to present the overall gist of your message in the beginning itself so that the reader can make out whether it’s worth his or her time or not.

Tell it in the beginning what you are selling and what you are not selling. Remember the visitor is there looking for a particular solution, and you either have it, or you don’t have it — let it be known at the outset. Don’t deceive your readers into needlessly reading further — you’ll only end up irritating them.

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