Writing articles for promotion

May 22, 2004

This is a tried and tested way of promoting your website and improving its search engine ranking. When you submit your articles to other websites, they let you insert your customized blurb in the end of the article. That blurb can go a long way in telling search engines that your site is worth linking back to, and hence, is useful to the searchers.

Another major benefit of writing short articles related to your business is that you don’t have to depend on search engines for quality traffic. With search engines changing their ranking algorithms as and when they wish, it is advisable that you make your own arrangements to get traffic to your site, and getting others to put their article on their website is an excellent way.

You can also create RSS (really simple syndication) feeds so that other web masters just have to put a simple link on their sites to put your updated content on their sites.