Writing around words

May 05, 2004

While writing copy for search engines, you have to focus on the keywords and key phrases and construct your copy around them. One thing you need to take care of is that your copy should be relevant to your page, and the important words shouldn’t be inserted here and there just for the sake of using them. Your copy has to make sense to your visitors, otherwise no matter how high you rank, the copy is not going to generate business

For an example, let’s see how a copy for a page that talks about wine bags would read.

Our wine bags enhance the beauty of your wine bottle. The wine bags that we ship you are made from the finest quality material but still they are very affordable. They are not only beautiful to look at, they can also be re-used for many days and are totally environment-friendly.

Our wine bags sublimate the beauty of your wine bottle when you take it for someone as a gift.