Why Success Matters?

Nov 17, 2004

Success of my clients is very important for me — both on personal as well as professional levels. I always believe that my work should make a positive impact and if it doesn’t, I’m failing somewhere. Even if it doesn’t make a negative impact I feel uneasy and re-focus. Sometimes the web content I write doesn’t work. The sale-copy that I write doesn’t increase sales, or stops even those sales that were happening before. This is most traumatic. Amazingly, most clients think I can still work for them, give me a second, or a third chance, and eventually, things begin to work.

But I always strive to improve my client’s way of working once I begin to work with him or her. I remember how happy I felt when a client told me he could go on a vacation after years because I automated most of his work with a PHP program. Another said she was able to make more money when I changed the textual content of her main web page.

Since I value my success, I tell my new clients to pay me for my writing work once my work begins to pay them. It shows that I’m sincere, that I really mean to deliver, and to a lot of extent, I have faith in my capability. This becomes shady when clients get their job done, they are seemingly satisfied, and then they disappear. But this is a chance I’m ready to take.

Happy clients are good for my business too. Most clients prefer to pay once I deliver what they expect. I mentioned that in one of my previous post that a client called up and paid me even when I had forgotten to ask for payment. Success brings a positive impact. I want to have lots of successful clients: clients that are happy, content with my work.