Why good content is necessary

Feb 28, 2005

It’s been now more than two years I’ve been writing content for various websites, and I still feel most webmasters do not consider content as important as the layout of the website. It’s evident from the way they want to pay measly for the content writing services, and sometimes don’t even deem it fit to pay even if the content writer has delivered the work.
This reminds of the days when people used to have websites just for the heck of it — “it’s a silly thing, but my client abroad wants to see it,” a client told me once about his need to have a website for his export company.
Content writing is at its nascent state. The situation is not as daunting as it was a year ago. I get to work with clients who really understand and appreciate the significance of the written word on their websites, and hence, are eager to pay good for it. They know the expense is justified considering the return they are going to get.
This is what Frederick Turner thinks of content — The substantive or meaningful part: “The brain is hungry not for method but for content, especially content which contains generalizations that are powerful, precise, and explicit.”
Content is the meat of your website due to the following reasons:
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