While writing copy, I use a text editor

May 23, 2004

While collecting thoughts for a new copywriting project, try using a simple, no-frills text-editor. This way you can focus better on the actual content rather than on the look of your copy. You can’t use bolds and highlights so you are made to instill all the available impact into your words. I use NoteTab Light when I start working on a new article or a copywriting assignment. It’s only when I feel that I have written what I have to write that I paste text into my wordprocessor.