RSS FeedsWhat sort of content should go on your blog or website?
May 09, 2008
When it comes to your website or blog, what matters to you the most, the quality of the content, or the quantity?
The SEO experts say you must have lots of pages on your website in order to fair well on the search engines. The more content you have, the greater is the chance of attaining the “right” keyword density.
Although your rankings don’t merely depend on your keyword density, to an extent this works. I have noticed whenever I put more content on my content writing website, my traffic increases and so do the business queries (hence I’m planning to make it a regular business promotion exercise). But it doesn’t mean your website should become a dumping ground for every sort of corporate content and some kind of auditing and planning is necessarily, as rightly pointed out by Andy Budd in his recent post.
When clients approach me for their content writing projects I’ve observed they rarely have a plan. They just have a basic idea of how many pages the website requires and at the most, the titles, and the keywords they think should be appropriate to target for. Since 90% of the clients don’t have a content strategy, I have started offering it as a separate service (of course I’m charging for it). Now I tell them what content should be there. A website must have a clear content orientation.
Last year I worked with a client who sent me an Excel sheet listing around 150 pages. All the pages were clearly marked for different sections and he had a clear idea of what the individual page was going to achieve for his corporate website, and I think that is the right approach to take.
What about the blog? I think it’s OK to have non-relevant blog posts now and then as long as your overall content sticks to the theme of your blog. For instance if you publish a blog on web design and development, it’s OK to share your experience of cooking a chicken with your audience; but it doesn’t mean that after every second post you begin to share your cooking secrets with them because it will totally derail the primary purpose of your blog: showcasing your skill as a web developer.
Posted by Amrit | Tags: Online Content, Content Publishing
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May 12th, 2008 at 7:00 am
This is my first visit to your website and I must say there is lots to read here.
I particularly like this post. I’ve been using mindmapping to organize blog content, and am not 100% happy with the big picture.
Your reference to an excel document with 150 pages on it has inspired me to go back to my mind maps and export them into excel and start playing around from there.
I do agree. A blog content strategy is key.
Getting it in place has taken me a little time.