What matters? Content quality or content quantity?

Sep 09, 2008

These days I get lots of queries from clients requiring bulk content on various topics, for instance, real estate market or car rental service. They want cheap content, mostly centered around their keywords and key phrases and they aren’t bothered much about the quality. They want plenty of pages having their keywords, and they don’t want to seem spammy to search engine crawlers. They want traffic from search engines, and they’re often sure that once they get lots of traffic, they’ll generate business too.

Why you need content for you website?

You need content on your website to convey ideas, to convince your visitors to buy from you or do business with you, or to describe your products and services. Your website needs to communicate to your visitors. You can use videos, graphics, images or text to convey your message. Since on this blog we mostly deal with written content I would like to talk in terms of textual content on your website.

Why quantity matters sometimes

Quantity does not mean putting all sorts of junk on your website. Even when you talk in terms of quantity content has to be there; maybe the quality is not that good. When you have lots of content talking about your topic it makes your website into a resource – okay, maybe not a quality resource but still there is lots of information on your website that can be derived from the massive quantity of content you publish. Quantity, as long as it is not out and out trash, is also good for your search engine rankings. It gives plenty of pages to the search engine crawlers to crawl and index with a wide selection of keywords and important key phrases.

Why quality always matters

Some top blogs on the Internet have merely 500 blog posts but they still have thousands of comments and great traffic. This could have only been achieved by high quality content. Quantity rarely attracts genuine traffic, but quality does. Quality traffic makes your blog or website into quality resource that people like to visit again and again. Quality content also gets linked to from other websites a lot; this way you get lots of inbound links and this is good for your search engine rankings.

A combination of both is good

Personally I always suggest that one should focus on quality and a little bit of promotion. Junk content is available all over the Internet and it hardly matters how much of it you have on your website. On the other hand quality content is rare to be found and therefore people really like it and treasure it. Quality content, and lots of it, is a killer combination. Add a little bit of promotion and you don’t have to spend on some other kind of promotion.

Given a choice you should always prefer quality over quantity when it comes to your website or blog content. This is not some idealistic sentiment; it really does work.

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One Response to “What matters? Content quality or content quantity?”

David Nok
September 10th, 2008 at 5:53 am
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