Two types of linkbaiting

Nov 30, 2006

A few days ago I had explained on this blog what is linkbaiting. Linkbaiting in “whitehat” SEO terminology means producing quality content other people would like to, love to, link to (like to, love to, link to — sounds like rap). It is a legitimate, and extremely satisfying way of increasing your website search engine ranking and in fact, if people link to your content voluntary there is nothing like it.

Rand on his SEOmoz blog explains two forms of linkbaiting campaigns, viz.:

Link-Worthy, Linkerati-Targeted Content
Attracting Link Attention with Controversy

The first one, as just mentioned is the right way of generating inbound links because there you don’t create content just for the purpose of encouraging linkbaiting. You do it because you want to share you knowledge and experience. Along with that if people want to link to you, well and good.

The second style is just to get inbound links. This works sometimes, but it is not a long-term solution.

Technorati Tags: linkbaiting, inbound links, seo

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One Response to “Two types of linkbaiting”

s_jenkins
November 15th, 2007 at 1:53 am
Great article! I have a couple of questions though: a) does Google have existing penalties for the term ‘linkbaiting’ and b) what do you think of the term ‘linkbaiting’?