The Title of Your Web Page

Sep 11, 2005

I have often observed (I go to various websites just to see what all is happening) that people pay scant regard to the title of their web pages. I’m talking about the text string that comes between the tags <title> and </title>. Contrary to what many SEO experts claim, most search engines still consider the title an important indicator of what exists on your web page. And this is so logical. Take for instance the title of your job — the thing you do to earn money. Doesn’t your title tell what you do, what is your designation?

Similarly, the title of a web page tells the search engines what lies ahead. They tell the search engines, and also your visitor, what purpose your web page solves. If you search for a keyword, let’s say in Google, you’ll observe that the text of the web page’s title too appears in the result. You should very carefully formulate the title text of your web page.