The art of teaching copywriting

Jun 24, 2008

It seems lots of "copywriting gurus" on the Internet are selling copywriting courses that promise to make you a six-figure earning copywriter within a few months. Maybe they speak the truth but I wonder why so many people are doing the same thing, in different words, with the gargantuan claims of their own. Most of these gurus have supposedly made millions of dollars in a few months for their clients. I wonder then why these copywriting gurus sell all those "copywriting secrets" in a few dollars or maybe in a few hundred dollars?

This thing caught my attention due to two reasons: I recently subscribe to Google alerts for "copywriting", "writing", "online copywriting", etc. to get some ideas so that I can generate more content for my online copywriting website. In these alerts I come across lots of such offers. I’m not saying that you cannot make $100,000 or more in a year copywriting, but how do you teach people to not only write great copy but also get lucrative assignments without having an ability to write well? It’s quite interesting. This way I think if I keep working for my clients the way I am these days than very soon I will have my own "copywriting course" and I may share the biggest copywriting secrets that make my clients millions of dollars in sales and leads. This means I should always keep in touch with my clients. In fact I should also do this to get repeat work from them, on a serious note.

The second reason is the onslaught of messages that I get from my contact form by people highly eager to learn copywriting. The general tone is, "I wonder how this Internet content writing stuff works; I love to write, can you teach me how to write on the Internet and earn lots of money?" I will certainly teach when I start making lots of money.

But seriously, is purchasing one of these copywriting courses worth the investment?

7 Responses to “The art of teaching copywriting”

1. Sayz Lim
   June 27th, 2008 at 12:30 am
   Investment or not is depend on the buyer,
   these people who sell e-books are only giving out some skills and technique where we can find it easily over the internet. They know how to target audience, the people who are eager to earn money online can be easily brought to buy e-books.
   Althought some people really want to teach people how to do the writing. Or I can say, they just “blogging” in a different ways.
   
2. Ala' Alsallal
   June 28th, 2008 at 1:47 pm
   I think these copywriting courses worth the investment only if the publisher of these courses is a successful copywriter who is known in this field.
   
3. Jesse Hines
   July 1st, 2008 at 3:53 pm
   I agree with Ala’. Only buy if it’s from someone who is really well-known and accomplished in the coypwriting field.
   Beyond that, there’s lots of free information you can find on the internet to help you develop your copywriting skills.
   
4. Copywriting Team Reading List 7.2.08 » (EMP) E-Marketing Performance
   July 2nd, 2008 at 2:15 pm
   […] The art of teaching copywriting […]
   
5. Trixie
   July 7th, 2008 at 12:16 am
   for me copy writing course will give a person additional credential, for me it will help, having this is a big plus.
   http://fresh-web-content
   
6. racquel lyle
   July 22nd, 2008 at 5:32 am
   I think copywriter are doing great in this business, It is really hard to produce great content but great copy writers do it in a snap.
   
7. internet gurus
   August 1st, 2008 at 10:48 am
   […] […]
   

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