Talk in simple language

Apr 10, 2004

Not everybody is doing a Masters’ in Literature. Keep your message short and simple. Try to say more with fewer words. Say the exact thing and be done with that. In your copy, every sentence matters. So be always sure of everything you write. Don’t use complex language. The greatest things in the world have been expressed in simplest of words.

Plain language is easier to read and understand. Your brain takes less time to process simpler words and so the eye can move faster. It matters especially when a person is reading your message on a computer screen, online. Besides, some people use reading software. So if the software doesn’t spend time figuring out what your words mean, the user can read your message smoothly.

But “plain” also doesn’t mean drab and unstimulating. Here, your verbal skill comes handy. Choose words that can be effortlessly read, but that convey the exact meaning.