Surge in Online Web Content

Nov 20, 2004

Content quantifiably registered as the leading U.S. online activity in October, according to the latest monthly report by the Online Publisher’s Association.

“The study is based on the hypothesis that the use of the Internet is increasingly changing from one of utility to one of a medium, said Michael Zimbalist, president of the New York-based organization. “People are treating the Internet more and more like traditional media, through which they consume movies, music, and news. Long-term trends continue to indicate that content will be the dominant source of people’s time online.”

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