RSS FeedsSales copy
Mar 02, 2005
Sales copy is written to make people buy from your website. It’s also called the sales pitch. It has a special style to incite the “buying” feeling. The sales pitch is direct as well as indirect. In the direct sales pitch, you simply tell the customer (the visitor) that your product is great so buy it. In the indirect sales pitch, you mention the qualities subtly. You don’t tell the customer to buy; you just mention enough benefits to make the visitor realize that it would be beneficial to buy.
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