RSS FeedsRelative copywriting
May 21, 2004
Regular posting can soon transmute into regular sermonizing if proper care is not taken. After all, you don’t want to be told on a regular basis what makes you a good copywriter and what makes you a bad copywriter. The myths (of course created by to-lazy-to-change and self-serving copywriters) are gradually dissolving and we’re realizing that copywriting has more to do with relativity rather than behavioural science. It’s not about big words; it’s not about lexical manipulations. It’s about saying the right thing at the right time.
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