Outsourcing content writing work

Nov 15, 2005

I’ve been trying to outsource my work to other content writers gradually, as I’m trying to get more and more work. I know people who give work to me basically want me to write for them, and I want to convince everybody that even when I outsource the work, I make sure the finished product matches the standard my clients expect of me.
Still, I have to re-do things completely sometimes because, after all, there has got to be some difference. When I write content for a client, I come to her/him as a complete package. I know the ins and outs of web pages because I’ve been designing websites; I know about Internet marketing because I myself have taken part in many promotional campaigns; and above all, I know the online reading trends because day in and day out I interact with people. A few of my permanent clients have businesses that are completely web based. So obviously people to whom I sometimes outsource my work cannot possess so much horizontal experience.
But why outsource? you may ask. I have two options: raise my prices or get more work. I can only raise my prices if I manage to get some real good content writing assignments from real big companies. This, I don’t want to do because you have to chase these guys and you have to work according to their whims and fancies. So the only option is, work for small businesses without raising the prices, and if I want to have more money by the end of the month, I should get more work at the same rates. Since I can only do a particular amount of work, I need to outsource some of my work. I’m looking for writers that can deliver some real good stuff along with saving me some money. I’ve got some and they are doing good work. “Good work” is the key here because if I don’t deliver what my clients want, then I don’t get more work, because the real business comes from repeat clients.