Optimize before designing

Dec 11, 2005

The most important thing to take care of before sitting down to designing your website is its optimization. As a content writer who writes optimized content as a living, I can tell you how true this is. Almost every week I get emails from prospective clients who have dazzling websites that either generate little traffic or generate zero sales despite having a good product or service. So what are they doing wrong? Don’t people want their goods and services? They do. It’s just that, even when they are driving traffic to their websites, they are getting all the wrong traffic.

Website optimization is not only good for your search engine ranking, it is also good for your visitors. Now, most SEO companies confuse SEO writing with keyword-stuffing. Keyword-stuffing does nothing but make your website content seem silly. The optimized content should be written in such a manner that its syntax attracts the search engine robots, and its meaning conveys the right message to your visitors. Right kind of optimization get you the right kind of traffic that generates the right kind of business for you. If you have a cool looking website and your clients or customers cannot make any sense of it, what’s the use. Make your website to please your visitors, not to please you, and to please your visitors, you need to get your website optimized. An article at AllBusiness.com titled Optimizing before Building Your Site explains the need to draw up an optimization plan before you start working upon the layout of your website.