New York Times Joins The Bandwagon of Social Bookmarking

Dec 11, 2006

The New York Times is taking social bookmarking seriously according to a TechCrunch post. The paper will let readers bookmark stories using social bookmarking websites such as Digg, Facebook and Newsvine. I think this is a major sign of recognition being given to the new media (blogging, social bookmarking, etc.) by the old media.

According to Christine Topalian, manager of strategic planning and business development at NYTimes.com,

The paper had been looking for ways to tap a tech-savvy audience that is accustomed to commenting on and sharing news stories.

This could also usher a new change in the perspective of such social bookmarking websites. Till now they’ve only focused on technology, politics and sensational topics. For instance, there is no category for content writing or online copywriting at Digg.com. With newspapers entering into the fray, more varied topics will be covered now. Gigaom too has written about this.

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