Marketing your online business through tutorials

Sep 28, 2006

Brian at CopyBlogger shares some nice thoughts on how you can market yourself using tutorials. I wrote scores of free tutorials in the initial days of my web designing business and I can surely say the articles I wrote, in a certain way, are still fetching me money, even when I’ve stopped designing professional websites.

Once I created an auto-responder course on how to create a functional, well-designed website. The auto-responder sent one email everyday, for 11 days, and on the 12th day I asked the subscribers how much they would pay for such a course. The suggestions ranged between $0 to $600 (provided I formatted the course material well). I never upgraded the course. I even lost it.

Anyway, well-written tutorials help you establish yourself as an expert. They give you a chance to showcase how much you know about what you do. They also prove that you know so much that you can easily share your wisdom without risking your edge.

I’ve observed how web designers and developers use their blogs to share their knowledge with other designers and students. Websites like A List Apart and 456 Berea Street abundantly share their knowledge in order to establish themselves as expert web designing and development businesses.

I’d like to do the same thing with my content writing blog. On an average I already receive 3-4 queries from people who want to work as online content writers. I’m not an expert, at least not yet, and I’m not even properly established as an online copywriter, but I’m learning new things everyday and applying them on my various projects, and I can share those experiences on my blog.