Making your copywriter understand your requirement

May 30, 2004

Whereas it is essential for your copywriter to understand what you want, as a client, you should also be able to make the copywriter understand exactly what you want. Things get muddled even if you give seemingly clear instructions.

Often the client just says, “Oh, just write something good.” Now, “something good” can be anything, because then the same client makes the copywriter write the same thing five or six times repeatedly. If at the outset things are made clear, it saves time on both the fronts.