Is SEO copywriting really a big deal after all?

Aug 13, 2008

My clients often ask me (as one just did a while ago) what is a big difference between SEO copywriting and online copywriting and why do I specify different rates for both the services? To be frank there is no big difference because every good online copywriting should ideally also be a SEO copywriting; after all the main purpose of online copywriting is to make the reading interesting and relevant to both human visitors as well as the search engine crawlers. Having said that, there is a fundamental difference between a SEO copywriting and online copywriting and there is a reason I have different rates for the two services.

When you’re doing SEO copywriting you need to pay close attention to the relevant keywords and search expressions. SEO copywriting is more catered towards making the search engine algorithms happy. You have to walk on a rope and keep a balance because you need to do that without sounding absurd to human visitors. There is a keyword intensity to be considered but this is not always so. Your keywords and key phrases need to be placed at strategic places using specific HTML tags so that they are appropriately highlighted when the search engine crawlers are going through your website. While sounding perfectly normal you need to use the keywords and key expressions judiciously.

Some SEO experts believe that it doesn’t matter whether you use keywords in the copy or not but this is wrong. If you don’t use the right words and terminologies how can the search engines make out what ranking to assign to your website for particular words and search expressions? You definitely have to use of the words and such expressions that are relevant to your website or particular webpages. For instance if I want to be found for the term “online copywriter” and if this expression exists nowhere on my website it is going to be very difficult for the search engines to display my link for this expression especially when many more websites exist containing the expression so many times.

Online copywriting doesn’t bother much with using keywords and search expressions. As long as you are conveying your message in the right manner it doesn’t matter what words you are using.

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2 Responses to “Is SEO copywriting really a big deal after all?”

What is SEO Copywriting?
August 19th, 2008 at 5:23 am
[...] Is SEO copywriting really a big deal after all? [...]
Franklin
November 19th, 2008 at 11:35 pm
If we go through this website we can get a difference between SEO copywriting and online copy writing. In SEO copywriting we should use appropriate and accurate keywords where as in an online copywriting it is not necessary.

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Franklin

SEO