Importance of headings

Jun 23, 2006

Whether you are writing a blog post (a longish blog post, that is) or content for another web page, or even an information-rich article, you should always make ample use of headings. It is no longer a hidden fact that most surfers are impatient readers and most of the time they quickly scan the highlights of your content, and only care to read the finer print if your highlighted text can grab their interest. Since your headings can decide how much time they spend reading your content, make sure your headings are one, precise representation of the fine text that lies beneath them and two, they can grab the attention of the reader.

Personally I don’t believe in "hypnotic words" (a phrase perhaps coined by the daddies of copywriting). State the truth and use the right words, and be imaginative if you can but never, never mislead your readers. Don’t promise them the sun in the heading if you are merely providing the torch light in the smaller text.