How To Hold Attention Of Your Blog Readers

Sep 21, 2007

There are two crucial factors that affect the success of your blog:

Grab attention
Hold attention

Grabbing attention is very easy actually. Create a sensational blog title and you’ll get many eyeballs, if not in the search engines, then surely on various social media websites. But getting loads of attention isn’t worth anything much if you cannot hold their attention.

How can you hold attention of your blog readers?

By giving them what they need exactly when they need it, and give them in a manner they cannot get anywhere else. You must write unique content, and your content should be written in a compelling manner.

To hold attention you must provide compelling content

Your content is the backbone of your blog. Nobody comes to your blog just to increase your visitors’ number; they come because they think you can provide some useful content to them. How do you create that content? By catering to some pressing need. That need by the way doesn’t need to be technical or professional. May be that need is emotional. If you run a humor blog your readers visit your blog get a healthy dose of laugh. If it is a life improvement blog then they are looking for a useful tip to spend their day more productively. The key is, provide them what they are looking for.

Strike up a personal rapport

Although having a personal rapport cannot help you much if you have lousy content, it does help your readers remember you when they are looking for something that you provide. To have a personal rapport you have to play a host they can trust and respect, and this brings us back to providing quality content. Once they trust you as an authority, they begin to interact with you and may even come up with their problems. I’m not saying become their agony aunt, but you can solve some problems related to the subject and theme of your blog.

Be more visible

You can also hold attention of your readers by being more visible on other blogs, online forums and social media websites. Constant visibility (positive visibility) makes you a familiar figure and familiarity keeps bringing them and reading your stuff even if you cannot come up with great blog posts everyday.

Create controversies on your blog

Creating controversies creates buzz and encourages your readers to participate on your blog proactively. By creating controversies I don’t mean be offensive, I just mean write something contrary to the prevalent belief and back up your argument with substantiated data. After that, encourage your readers to react. Encourage them to not just talk to you, but to fellow commenters too.

Once your are able to hold your readers’ attention it becomes easier to strike up new conversations with them and come up with creative blogging ideas.

Technorati Tags: blogging tips, blog publishing

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5 Responses to “How To Hold Attention Of Your Blog Readers”

How To Keep Your Blog Readers Interested In Your Blog
September 21st, 2007 at 5:15 am
[…] The success of your blog is directly proportional to the degree of interest you can generate among your readers. Want to keep them coming back to your blog? Then give them a reason. The first reason is your content of course: give them something unique, give them something that they really seek, and they can only get it on your blog. After that, be more visible. Your visibility makes you a familiar presence, and for that, create a pleasant feeling about your presence. People should feel happy to see your name, profile or avatar appearing at various places. Read How To Hold Attention of Your Blog Readers. […]
Tom
September 22nd, 2007 at 12:06 am
Thanks for this info,in many way your tips hellped me
Rose
September 27th, 2007 at 2:56 pm
Thanks for the tips. I am very visual on forums, other blogs & at mybloglog. I have noticed that not everyone follows the I comment- you comment movement.
Marketing Lens - Today’s Top Blog Posts on Marketing - Powered by SocialRank
October 1st, 2007 at 4:54 am
[…] How To Hold Attention Of Your Blog Readers […]
Ciara
October 10th, 2007 at 6:49 am
Well yes, I mean, it’s easy if you just use logic; think of something great to say, sum it up whilst leaving some mystery in the header, then unfold the story in an interesting but rather compact way.