Unique content on the Internet has become sort of a cliché. It’s very difficult to get 100% unique content on your blog or website because the moment you’ve picked a topic to write about, the access to publishing being so (fortunately) easy on the Internet, somebody has already said something about the topic, and sometimes scores of people have presented their takes on the topic.
But there can be one thing that is unique: your voice and style, and above all, your opinion. That is something that helps you stand apart. Opinion is something that differentiates an expert writer from a casual writer.
How to form that opinion? By gaining information; fortunately, that too is quite easy on the Internet, since so many people are writing on the same topic, most of the time. While choosing a topic, think about how much it resonates with your interest and intention. By writing on that topic, what do you intend to achieve? Are you writing on it merely because you see everybody writing on it, or you’ve really got something to add to the ongoing conversation and exchange of ideas, or you want to expand your horizon of knowledge by researching and writing the topic? Or you simply want to share your wisdom with your visitors and help them improve their lives?
Once you have figured out why you want to write on the topic then you can decide what approach to follow. Whatever is the reason, you have to form an opinion. Go to other blogs and forums and read what others are saying. Are they absolutely right, partially right, a bit wrong, or way out of the line? If so, why? When you can think of a why, you’ve got an opinion, and once you’ve got an opinion, you’ll automatically voice it using the right words, and this will make your content unique.
