How blogs play an important part

Jan 12, 2005

It is true that many people haven’t heard to “blogs” or “weblogs”. On the other hand, 23,000 blogs are created every week. It’s amazing how vast this world is and how numbers make living and working so damn fascinating. A few posts ago I talked about offering my blog writing services professionally — I’m working on the website that will be managed with the help of WordPress. There is a section of specialist writers (I don’t know if I’m a specialist writer but I certainly am, presently, a niche writer) and media managers who understand the promotional significance of corporate and PR blogs.

You must be a troglodyte if you are unaware of the role the bloggers played in the wake of recent tsunami disaster. Even during US elections blogging was an integral part of campaigning. More and more companies are encouraging their employees to maintain regular blogs so that they can touch base with their clients with regular and prompt updates.

I just came across this interesting interview with John S. Rhodes. He talks about how his blog has helped him establish himself as a usability expert. The following questions have been discussed in the interview:

Why there are still very few businesses that maintain active blogs?

How do blogs help businesses and what are the tangible, measurable results?

How a blog is better than an article or an FAQ page?

What are the guidelines companies should stick to? (my take: guidelines are ok but if you are lucid about what you want to say you don’t exactly need to follow “guidelines”)

Is the importance of blogging going to grow in 2005?

In fact while writing these heading, I’m being bombarded by my own thoughts on these subjects and I’ll very soon write them down for a future post or an article.