Have your keywords in your URL link

Aug 24, 2006

A long time back they used to say a domain name containing your keywords fetched you higher rankings. I remember fetching domain names like freelance-copywriter.net etc., but soon the idea fazed away and I realized it hardly mattered. Now I’m sure I can even get gobbledegook.com (I just checked, it’s some website providing translation services) appear on the first page of Google for “content writer”.

SEO Egghead here discussed the relevance of putting your keywords in the URL link. I’m not sure if it really matters in terms of good ranking, but it surely makes a lot more sense to define the URL links according to the title of your blog post/web page. A URL like http://www.contentblog.net/archives/2006/
08/22/should-it-be-headlines-first-or-body-text/ is surely better than a URL that looks like http://www.contentblog.net/?p=168. With your main words appearing in your URL link, your URL link looks less cryptic, and hence, more inviting. The URL surely appears long, but it doesn’t make much of a difference.