Google has bought Feedburner (and yes, I’m still around)

May 25, 2007

Google has bough Feedburner for $100 million. It seems more and more cool services are being bought by big companies. Two things happen when the big companies buy comparatively smaller products; the products are killed, the products expand and lose their niche markets, the popularity of these products gains newer heights and newer technologies and innovations are introduced into them. One example I can remember is Hotmail. Hotmail was bought by the Microsoft from Sabir Bhatia and then developed into a completely new email application.

What will happen to Feedburner? In a recent post on some blog (I’ve forgotten where) I read Google might just include the Adsense ads in the feeds and won’t allow 3rd-party ads. If that happens, it will be a set back, and it will also be an opportunity for some other feed distribution tool because publishers will be leaving Feedburner in hordes then. So I think Google won’t do it.

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