Every business should have a blog and can have a blog

Feb 13, 2008

Andy at BlogHerald recently commented that the businesses that are not able to run blogs should not run them and to a great degree I agree (and therefore, don’t). He has listed 5 reasons why most business blogs fail to take off

Lack of fresh content on a regular basis
Not enough RSS subscribers
Not enough comments
No contribution in terms of traffic to the main business website
No clue about promoting products and services through the business blog

These are valid reasons for the failure of a business blog. But it doesn’t mean that the businesses that cannot manage a blog should not have a blog. Your business blog can act as an invaluable tool whenever you decide to use it. You can even promote your products and services when your blog has kicked off. All the above 5 drawbacks can be easily countered by hiring capable people. For instance you can hire an experienced writer/blogger to generate regular quality blog posts and he or she may not even cost your business much if you simply outsource this portion (generating content) of your blogging activity. There are many individuals who can take over the complete management of your blog right from providing fresh content non-stop to interacting on other blogs on your behalf. I think some people are already doing this — providing this as a total turnkey solution.

I don’t provide the complete business blog management service but I do write blog content for many business blogs on weekly or monthly basis and those blogs are doing quite well in terms of all the 5 factors mentioned above. Having a blog doesn’t always mean doing everything on your own. If you decide to use your blog as a business-promotion tool then hiring someone who can manage your business blog any given day is a smart business investment.