Does the frequency of your blog posts matter?

Oct 26, 2007

I have observed that sometimes it matters how much you post on your blog and sometimes it doesn’t matter. Actually it depends on what you’re trying to achieve through your blogging. Some blogs post six to seven posts daily. Some of these posts are very long and some are shorter. I think the blogs that host multiple long posts are written by multiple bloggers because it is not easy to write so many long posts in a single day. You can write multiple blog posts yourself, on your own if your blog posts consist of just one or two paragraphs.

How should you decide your frequency? Again it depends on your plan regarding your blog. Adding many posts in quick succession builds your blog property quickly — just make sure the quality doesn’t suffer because low-quality posts are not going to do any good to your blog. So, many posts with lots of links to other, external blogs — I have personally experimented this with HowToPlaza — gets you indexed, at least by Google, extremely fast. HowToPlaza posts started appearing in the search results within five days. This was not my intention because I was expecting that it would take anywhere between two to three months for the posts to start appearing on the search engines. I was able to post, initially, ten posts on average, because most of the posts were very small in nature.

If you plan on writing longer, comprehensive posts, I suggest you should go slow on your posting schedule. Along with being lengthy if your blog posts are analytical in nature you should give your readers sometime to assimilate the message. The ideal frequency would be one post every day. Posting every day keeps you in touch with your readers but it is not necessary. Whatever frequency you select for yourself just stick to a routine. For instance if you blog readers expect a post on Wednesday that give them a post on Wednesday.

Here on Content Blog I don’t follow a routine because I have been trying to follow a one-post-a-day routine. Sadly my other obligations prevent me from doing so.

As always quality precedes quantity. If most of your readers access your blog posts through their RSS feed readers then frequency hardly matters; provided you generate good blog content your blog is going to succeed. These days it is advised — rightly so — that you should write less, write well, and promote a lot. So more than writing your blog posts you should visit other blogs and online forums and interact there. You should also write as many guest posts as possible. Traffic is as important as your blog posts so set your blogging frequency keeping that in mind.

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18 Responses to “Does the frequency of your blog posts matter?”

  1. Brenda Friedrich
    Thanks for your thoughts on posting frequency! When I first started out (in March of this year), I thought I was going to post every day! How naive! I agree that post length is a big consideration … type of subject matter, too. Sometimes I also write posts for other blogs that require research or fact-checking. It all has to be taken into account, so I appreciate your post!
  2. Kian Ann
    Hey Amrit,
    Great article. It really depends on what you use the blog for. If its a blog for marketing - it would be good to post frequently, because that creates a lot of buzz and you get people talking about you.
    If the objective is just to share ideas, then longer posts once in a while would be better.
    I remember once, Problogger ran a survey on why people unsubscribe from feeds - and one of the main reasons was “Too many posts!”
  3. jennifer
    I have always tried to post at least once a day ,but lately I have been doing it a lot more than that. I just have been having more to write and do. I am totally addicted to blogging.
  4. Paul Raymond-Camp
    Hi Amrit, I guess you didn’t receive my message so I thought I’d post it here.
    The corrected/revised phrase is from your ‘About Me’ page.
    I was impressed by your site and particularly by its organization. The writing isn’t at all bad, though of course, there are the usual stumbles connected to writing in a second language, for example: “…I can deliver the following, in a nutshell…”, where of course the idiomatic phrase would work more efficiently if placed either just before or just after, the main verb, thus: ‘I can, in a nutshell, deliver the following:” or “I can deliver, in a nutshell, the following:” Both versions I suggest above have, I think, the additional benefit of finishing with the word ‘following’, just as you arrive at the gate keeping full-colon. I’m sure you’ll agree that’s better, better than running into a full-colon with an idiomatic expression, no?
    Anyway, this is a small quibble; I’m certain you’d have spotted it yourself, if you haven’t already.
    Good luck, Amrit.
    By the way, Amrit, from this post, ‘Does the frequency of your blog posts matter?’ I saw the following little crease:
    “I was able to post, initially, ten posts on average, because most of the posts were very small in nature.”
    The rather irritating repetition of the word ‘post’ is the sentence’s least offence. It’s real crime is in its final words… “small in nature”.
    Were they trivial posts, Amrit? Were they just mean little texts, devoid of meaning and wretched in content?
    Of course not. They were written to the best of your not inconsiderable abilities. They were just brief, truncated messages. They were “small in size” or ‘brief in nature”, but I seriously doubt that they were “small in nature”, Amrit.
    Good Luck, once again.
    P.S. I’ve also spotted that you have problems using the word ‘lack’ correctly. Think on, as they say in Yorkshire.
  5. Amrit Hallan
    Hi Paul.
    Your suggestions make perfect sense; I just sent you an e-mail replying to your previous e-mail. Sorry for the late response.
  6. Simon Smith
    Hi Paul,
    I do like regular posts because I get bored of the same thing everyday! I love reading blogs which are updated everyday.
    I update my own blog daily and use Glyphius to help me to do this easily!
    Great blog by the way, i’ll definatly be adding this one to my favorites
  7. blogging stress
    Hi,
    This is a good tip to keep mental health for new bloggers.
    Too much rushing to ‘fill’ your blog will create a new type of stress ‘BLOGGING STRESS’. New bloggers must be aware of it before giving up blogging due to blogging stress and depression.
    Learn to keep the blogging as pleasure and not pressure.
    Thanks
    http://www.blogya.in/blogging_becomes_stress
  8. Bill Bailey
    I do like a blog which is updated regularly otherwise I run out of things to do while I should be working!
    I sometimes get James Allenteal, copywriter services to write blog posts for me when I dont have time. Expensive but worth it!
  9. Bill Bailey
    I do like a blog which is updated regularly otherwise I run out of things to do while I should be working!
    I sometimes get James Alenteal, copywriter services to write blog posts for me when I dont have time. Expensive but worth it!
  10. Max Jackson
    As a reader of blogs I think the frequency of blogs does matter and should be frequently updated. However as a writer of a blog I can see why they don’t get updated that often!
    I’ve tried using glyphius to help me create blog posts, but I still can’t manage to post everyday like I intended to!
  11. Nick
    I’d have to say that frequency does matter. To realize any benefit from your blog, you should make at least one short post per day of about 250 words. First, it tells search engines that this is a frequently updated blog which se’s love. Second, you want to have your readers keep coming back for more on a daily bases.
    My favorite blog is www.cheezhead.com, and this is a model blog for anyone that wants to start a blog. After having his first recruiting blog on TypePad, he decided to create Cheezhead in 2006 as a standalone brand. Since then, he has one the Recruiting.com Blog Awards and as a result of that signed a two year sponsorship deal with JobCentral.com.
  12. Workplace Management Strategies » Blog Archive » frequency of blog posts do matter
    […] Does the frequency of your blog posts matter? I’d have to say that frequency does matter. To realize any benefit from your blog, you should make at least one short post per day of about 250 words. First, it tells search engines that this is a frequently updated blog which se’s love. Second, you want to have your readers keep coming back for more on a daily bases. […]
  13. Dom King
    I do think that the frequency of blog posts matters, that’s why I use the tools at http://www.Glyphius.com to help create my blog posts quickly.
  14. David Jones
    I also thought that I would be able to write a new post everyday for my blog when i started! But I dont have the time, it’s a shame really.
    I get lots of advice about blogs from James Brausch
  15. Daniel Mcgonagle
    Thanks for the heads up. It’s good to know the recent updates.And great
    resources too!
  16. Unique Content
    Personally I feel that you need to post at least 2 or 3 times a week in order to get good search engine coverage and keep you “customers” coming back for more.
    Do not over kill the situation with loads of massive posts - mix short, long and medium posts.
    MB
  17. Posting Regularly is Important : Servizot Dot Com
    […] Does Blog Post Frequency Matter? Post Frequency - How Many Blog Posts are Too Many? Does the frequency of your blog posts matter? […]
  18. Carlito
    Blog post frequency does not matter in my opinion. I ran a test using glyphius and the results proved inconclusive.

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