Does Reciprocal Linking Really Matter?

Sep 10, 2007

A few hours ago I was writing a blog post for a client on the benefits of reciprocal linking. When I was researching on the topic I found many articles and blog posts listing its benefits and things you should take care of while exchanging links with other webmasters and bloggers. I myself get link exchange requests now and then for my content writing website. I have a page dedicated to reciprocal linking but I haven’t updated it for a long time.

What’s your experience with reciprocal linking? Does it enhance your search engine rankings?

Technorati Tags: reciprocal linking, link exchange, seo

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3 Responses to “Does Reciprocal Linking Really Matter?”

Michael Carper
September 11th, 2007 at 5:29 pm
reciprocal links not only help build traffic but my rankings are rock solid for our keywords. I think the trick is to link to only quality relevant sites in a natural volume and dont link to junk or crappy looking sites. I use linksmanager to manage my link exchanges and I dont see any problem with that since it allows me full control over who I link to.
Amrit Hallan
September 12th, 2007 at 3:53 am
Hi Michael.

I think the key is: reciprocal linking that really holds meaning and isn’t done just for SEO purpose.
Dan Keldsen
September 14th, 2007 at 12:07 pm
Rumor has it that Google has gotten much smarter at filtering out “bogus” (non-contextually relevant) reciprocal linking, and that reciprocal linking for it’s own sake is a dead end.

Focused linking though, right on.