RSS FeedsDoes Anchor Text Matter?
Sep 18, 2007
Brian suggests on his blog that it’s not necessary that you should always have your keywords as your anchor text for links and I totally agree with him. He says, use “Click here” where you want your users to click because it is a much better action word. Many SEO people get carried away with anchor text and even I have recommended the use of anchor text wherever possible but one should remember that where clicks matter readers should be prompted to click and the data he has presented shows that nothing is a greater prompter than the expression “Click”.
So then why so much stress is put on keywords in anchor text
That too has its own significance. Anchor text supposedly tells the readers and the search engines where the link is heading to. It’s like a hoarding in front of your shop telling people in clear words what you are selling. You can also use anchor text when you are writing about a particular subject and you’ve got some more information on a particular phrase. You don’t necessarily want people to click on the link, but they can click it if they feel like. This is a good way of using your keywords as anchor text.
Anchor text is also significant in your navigation. Simply splattering your navigation with lots of “Click here”s will be nonsensical. So there you can have your anchor text. Anchor text should also be used while interlinking. Whenever you get a chance you should link to the other pages of your website and the best way of doing is using the keywords that represent that page.
Other wise, use “Click here to know more about our services.”
Technorati Tags: copywriting tips
Posted by Amrit | Tags: Content Writing, Online Copywriting
Add to: Digg | Del.icio.us | Yahoo! | Netvouz | BlinkList | Furl
You can leave a response, or trackback from your own site.
September 19th, 2007 at 7:04 pm
[...] you that it can help raise the value of the pages you’re linking to. But should you link with great anchor text or not? It depends on the purpose of the link. If you’re driving people to take specific [...]
October 7th, 2007 at 12:54 am
[...] you that it can help raise the value of the pages you’re linking to. But should you link with great anchor text or [...]
October 7th, 2007 at 12:54 am
[...] you that it can help raise the value of the pages you’re linking to. But should you link with great anchor text or [...]
October 9th, 2007 at 4:04 pm
[...] you that it can help raise the value of the pages you’re linking to. But should you link with great anchor text or [...]
October 9th, 2007 at 4:04 pm
[...] you that it can help raise the value of the pages you’re linking to. But should you link with great anchor text or [...]
January 22nd, 2009 at 10:47 pm
[...] Does Anchor Text Matter? | Content Blog reddit_url=’http://www.baby-parenting.com/baby/search_babynames.php?initial=W&origin=Italian’ reddit_title=’Baby names search by initial W of origin Italian’ [...]