Do your readers remember what you write?

Feb 08, 2008

Some writers generate content just to fill their websites and blogs (or their clients’ websites and blogs) and some write to genuinely communicate. Why do you write? Do you want your readers to feel enriched after reading what you have written? Do they feel encouraged to think about things you have written? Do they feel enraged? Do they admire you for your writing?

All this helps your readers remember you and your website or blog. If your writing has no voice and it generates no feeling it doesn’t register with your readers and they very quickly forget about you and consequently don’t revisit your website or blog.

Your readers don’t remember you for your exceptional writing skill — although this certainly helps — they remember you by the way you write, by what you say and how you mean it. It doesn’t always need to be problem-solving or providing something overwhelmingly unique; you just need to communicate with your readers on a one-to-one basis and they remember you.

Involve your readers; make them a part of your entire writing process. In fact they ARE an integral part of your writing process: there is no meaning in writing if there are no readers. And there is no meaning in writing if you writing does not connect with your readers. Each time you write make an impact.