Direct Response and PPC

Oct 25, 2004

The net connection is extremely slow today so I haven’t been able to work much. I wanted to write an article and post it. I think I’ll do it after posting this message.

As I mentioned in a previous blog, I’m advertising through Overture and AdWords. So far the result hasn’t been encouraging. In fact, the direct mailer that I sent on Saturday generated more response than the overall Overture response. I know my keywords are rarely searched for — web page content writer, etc. but still, the response hasn’t been as I had expected. Anyway, I’ll keep experimenting with different keyword combinations.