Creating Unique Blog Content

Jul 23, 2008

It is really very difficult to come across totally unique content on the Internet, especially on blogs. The definition of unique content may differ from topic to topic but it more or less means content that is very difficult to find on other sources and at the same time it is highly useful, relevant, or topical.

Creating totally unique content is not possible always because when you are blogging you are mostly talking about things that other people, the bloggers are talking about. Even your visitors would like to know what your take is on the subjects generally being discussed on other blogs. The key expression here is “your take”; what you have to say, what you have to add. This is a big reason why lists are becoming big bores on various blogs, even on the “A-list” blogs because these lists have nothing unique to say. They are either pointing out things that have been said thousands of times by thousands of other people or they simply linking to things that have already been said thousands of times by thousands of other people.

Again, you can say the same old thing but with a different perspective in order to be unique. This way people will come to your blog just because they know you’re going to say your own thing on the topic; that what you are saying is totally unique to you. This uniqueness can be your style, the examples you use, the way you write and the links you link to. In order to generate unique content you have to come out of the herd mentality: just be yourself and don’t follow all the suggestions copiously thrown around by different “expert” bloggers.

Okay, being different, being unique, and not following trends does not mean you devoid yourself of benefits of following some well proven methodologies for success. For instance it is highly advisable that you create compelling titles for your blog posts and organize your blog content under various headings and subheadings. Now, this is not just a suggestion, it is common sense. Titles do entice us especially if they cater to our sensibilities and headings and subheadings do help you organize your thoughts properly.

Generating unique content for every successive blog post is normally not possible but among five blog posts at least one should be totally unique – totally your own, unadulterated perspective and point of view.

Unique content also helps you target niche audience because the more you focus on less common content the more targeted your audience becomes.

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3 Responses to “Creating Unique Blog Content”

Abhinav Sood
July 23rd, 2008 at 10:24 am
The only thing that is unique in the world is your ideas - present your true self in your blog posts and that is how you create Unique Blog Content
rjleaman
July 23rd, 2008 at 5:51 pm
I’m not even sure that there are that many unique ideas in the world, actually, when you come right down to it! But Abhinav is correct: what *can* be counted on to be one-of-a-kind is the individual himself. Breaking through the pop culture stereotypes and cliches that become an habitual part of our thinking and expression may be the real challenge!
Evan
July 23rd, 2008 at 6:38 pm
If you can write about something that has touched you personally this can often become unique. Of course this only applies to certain kinds of blog - it would be harder to do if you are reviewing gadgets or providing news.