Content writing rates

Aug 23, 2005

Recently someone interested in giving work to me noted that my rates were too high and hence he assigned it to someone else. Not that it’s big deal, because these are after all rates that I have set after a careful scrutiny of more than a year and moreover, people do pay me these rates.
But what justifies ones rate? I think ROI - return on investment. This ROI doesn’t need to be measured in terms of money. It can also be in terms of, let’s say, image building, or anything for that matter. The point is, the person — the client here — should get what he or she wants, and as long as I’m delivering it, and as long as the client knows the value of what he or she wants, there is, there should be, no problem with rates. Of course it’s another matter if the same objective can be achieved for a lesser amount of money: after all we all want to pay less for more and there is no harm unless you are driving the service provider to penury.