Content Writing & Copywriting Blog

Target less competitive long tail keywords and get more traffic

Jun 14, 2007 4 Comments »

Apart from targeting your niche keywords that might be highly competitive, you should also optimize your web page content and blog posts for less competitive keywords, especially if you have just started your search engine optimization drive. Your niche keywords are important and you should always continue optimizing your content for them, but along with that, it doesn’t harm if you also target partially related, or very specific keywords. For instance, if your business is “rental cars” you shouldn’t only focus on the phrase “rental cars”; you can also target “ac rental cars” or “finding rental cars in new delhi” (if you operate in New Delhi) or even “how much does it cost to rent a car in new delhi”. These are also called long tail keywords, as they get you lots of traffic, but in smaller quantities.

Focusing on long tail keywords will help you  at three fronts:

• Your website will start getting relevant traffic sooner for long tail keywords
• You’ll have to pay less if you opt for pay-per-click search engine advertising for long tail
• Conversion rate will be higher

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How to promote your website on a low budget?

Jun 05, 2007 2 Comments »

This link titled How to promote your website with $100 tells you how to promote your website on a low budget. Although the suggestions listed there go way beyond the $100 budget, you CAN promote your website, almost free-of-cost, by methodically spending your time on generating quality content; networking with other bloggers and participating on different forums. This takes lots of time and effort, of course, but if you have time and talent, but not money, this is the best way to go.

My recent observation has been that if you only write great content, then too you get quality traffic provided you have the initial push; I mean, there has to be at least some traffic for the initial buzz. If you keep on adding great content to your website or blog, eventually the traffic will build up, but it’ll take more time. So the best thing to do is, maintain a balance between generating great content, networking with other bloggers and webmasters, and leaving comments on other blogs and online forums.

Generating quality content does two things:

• Brings readers to your website/blog again and again
• Encourages people to link to you

The second bullet is also called as linkbaiting these days. Linkbait content can get you lots of traffic from social bookmarking websites like Digg, del.icio.us and StumbleUpon.

Technorati Tags: low budget website promotion, linkbait

SEO Copywriting Can Be Good Copywriting Too

Apr 06, 2007 11 Comments »

Does SEO copywriting spoil the inherent meaning of your copywriting? Does SEO copywriting even exist as a real concept? Is it a compromise or an advantage to indulge in copywriting that creates SEO content for your web pages? I don’t think so. Without losing the true meaning of your web copy you can easily use SEO copywriting to improve your search engine ranking. You just have to take care of two things:

1. SEO copywriting means writing search engine friendly content.
2. SEO copywriting doesn’t mean writing copy that makes no sense to human readers.

There is no dispute in the ineluctable fact that we all need relevant traffic from various search engines. SEO copywriting is a potent tool for that. Of course SEO copywriting is not a sure-shot way of appearing at the top of search engine rankings — many factors play a crucial part in that and SEO copywriting is one of them. SEO copywriting prepares the ripe ground for the successful evaluation of your website by the search engine crawlers. It tells the search engines that the page being currently crawled actually contain the information the search engine user is searching for. SEO copywriting definitely doesn’t mean needlessly stuffing your copy with keywords and key phrases.

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Should it be lots of content or relevant content?

Mar 15, 2007 2 Comments »

What gets you more links, lots of content or relevant, well-written, quality content? Rand over SEOMoz has written a very detailed post on the relevance the search engines give to your content and link-popularity growth. I think this is a very logical step towards real and deserved relevancy. In order to rank well a website should firstmost contain relevant information and then, new information should be regularly added to the website.

I think regular content doesn’t mean you add 3-4 new pages everyday or you needlessly keep editing your pages. This way you may even end up spoiling what’s already working for you. The best policy is to stick to relevancy and have compelling, linkable content on your website. Even if you write one post in a week and if that post is remarkable and has great linkbait value, I think it it’s worth far more than 4-posts-a-day with no quality post appearing on your website or blog.

Technorati Tags: blogging, content publishing, seo

Why Advertise SEO Services Through AdWords?

Jan 05, 2007 No Comments »

I was just doing some research for a client and noticed there are many “seo companies” that promise to get your links in the top ten search results but they themselves advertise on AdWords while nowhere appearing in the top 10 search results. In fact some don’t even appear on the fourth page. Just wondering…would you hire such a company for your SEO campaign?

Technorati Tags: seo, adwords, search engine optimization