Benefits of consistent SEO copywriting

Jun 10, 2008

The importance of targeted search engine traffic can never be under-emphasized. Although there are many sources from where you can generate traffic for your website once you start publishing on the Internet the majority of your traffic will be coming from various search engines. Your SEO copywriting skills can help you to a great extent. But how is SEO copywriting different from normal copywriting? My clients often ask me this question because I charge extra for SEO copywriting. Is more skill required for SEO copywriting? It depends but the purpose of this post is not to talk about SEO copywriting skills but to discuss the benefits of consistent SEO copywriting.

The meaning and purpose of SEO copywriting

Just as content writing is different from copywriting, normal copywriting is different from SEO copywriting. When you write for SEO purposes you pay special attention to the way the search engine crawlers access your content. When you are writing copy for SEO you try to convey to the search engines for what keywords and key phrases the particular webpage should be ranked higher on search engine result pages. You don’t have to do this if you’re not bothered about how the search engines view your page. The central meaning and purpose of SEO copywriting is writing search engine friendly copy without obscuring the inherent meaning for your human visitors. Most SEO experts fail to achieve this; they get too obsessed with generating content merely for the search engines. What purpose does your copy solve if it draws tons of traffic from search engines but makes no sense to people who want to do business with you?

Now we move on to the benefits of consistent SEO copywriting

SEO copywriting brings you lots of targeted search engine traffic

The search engines don’t merely send you random traffic: they send you traffic based on the search terms used by their users. Their ranking algorithms decide where your link should be displayed for a specific search term or whether it should be displayed at all. Once you have optimized a particular page for your selected keywords or key phrases and once that page begins to appear higher on the search engine result pages your website gets lots of targeted, highly relevant traffic. And once you have incurred cost on SEO copywriting you pay no more because when your links appear naturally on the search engine result pages and when people click on those links you don’t have to pay for them as in the case of sponsored links. Whether your links generate a single click or millions of clicks you don’t have to pay for them.

SEO copywriting enhances your credibility

The search engine users click more on naturally appearing links rather than on sponsored links. Anyone with money to spend can pay for the ads but only those people who build their content page by page working over a long period of time appear naturally on the search engine result pages. This increases their credibility in the eyes of search engine users. It also means that you have lots of content on your website or blog and lots of people eagerly link to you (that’s why you rank higher in the first place).

SEO copywriting gives you user-friendly content

At the crux of SEO copywriting lies user-friendliness and this is what differentiates and SEO copywriter from a normal copywriter and even from an SEO expert. In fact and SEO copywriter first writes for your users and then tweaks the copy for the benefit of search engines. Efficient SEO copywriting automatically increases your conversion rate because right words are used to express your ideas and your content is organized to facilitate convenient reading.

SEO copywriting increases your conversion rate

Everything boils down to conversion rate eventually. In the end of the day what matters is how effective your copywriting has been. Did many people buy from your website? Did enough people subscribe to your RSS feeds or e-mail alerts? Were you able to convince many people to link to your website or blog posts? What I mean to say is did your copy achieve what you intended it to achieve for you? SEO copywriting can really help you increase your conversion rate by forcing you to write your copy in the right manner. You not only write well you also draw relevant traffic from search engines.

So where does consistence come in? You need to indulge in SEO copywriting consistently for it to take effect. Search engines love it when you have tons of high-value content and even your competitors know this. Consequently, they are continuously generating search engine friendly content. To stay ahead of your competition you need lots of content that is not only subject-relevant but also search engine optimized.