Articles on Headlines and Sales Copy

Oct 23, 2004

I recently added two web page writing articles at http://www.amrithallan.com. The first one [Using Headlines Effectively] talks about the importance of appropriate headlines. Proper headlines are critical for your web content. Without reading the entire copy, the reader can get a fair idea of what you are trying to communicate. They are like the summary of your entire web page copy. Web page headlines also cater to the inexorable thirst of the search engines. Try to include important words and key phrases in the headings.

The second article [Write to Make Them Buy] is on writing sales copy for web pages. The sales copy on the web page should not only be straightforward, it should capture the attention and make readers act (read purchase).