Another Reason You Shouldn’t Get Too Crazy About Your Page Rank

Oct 25, 2007

According to this link at TechCrunch Google is drastically reducing the page rank of blogs and websites that deal with selling and buying links just to manipulate their page rank. This is the reason you shouldn’t indulge in manipulating your rankings and SEO factors. You should let things work naturally and just focus on generating quality content. People indulge in artificial methods only when they don’t have something real to offer. Just think it this way: what is the use of raising traffic to your blog or website if there is not much there to read or view? If you have quality content then people will come to your blog or website on their own provided you create a positive buzz around your Internet property.

This should also act as a reminder, that don’t make your online business hinge on just a few factors. For example don’t just depend on Google for your traffic; derive traffic from other websites and search engines too. Agreed, that Google can really affect your traffic and the best way of countering it is never to build your blog or website primarily for Google. Consider Google just as an added advantage. Work on ranking higher on other search engines too and list your link in as many relevant online directories as possible. Generate lots of quality content so that other websites and blogs link to you naturally, at their own discretion.

Having said that, Google needs good content to remain in the business. So the search engine company is not doing any favor by sending traffic your way and neither does it want to bully you to follow its guidelines. It just tries to improve its search policy to provide the best results to its users so that its users keep coming back to conduct more searches. Focus on your content, focus on usability, focus on quality, and focus on networking, and let the other things happen naturally.

Incidentally, some blogs like Copyblogger (from PR6 to PR4) and Problogger (from PR6 to PR4) don’t even sell links from their websites and still their PR rankings have been dropped. Search Engine Land has comprehensive information on the topic.

Technorati Tags: page rank, google

3 Responses to “Another Reason You Shouldn’t Get Too Crazy About Your Page Rank”

1. Pinyo
   October 26th, 2007 at 9:09 am
   Good suggestion about focusing on great content first and foremost.
   
2. jerlin
   October 30th, 2007 at 6:28 am
   Hai…. This is jerlin …. i have gone through your website…. its very useful to each and every webmaster…… you done a very good job….. keep i up…..
   
3. Doug Jones
   November 20th, 2007 at 5:17 pm
   I know you shouldn’t get to crazy about page rank ……….. BUT ……I want my share!!! I’ve been trying to improve my rankings, increase my traffic, etc., but with limited success. I’ve been looking for tools to help automate (OK, idiot-proof) the process. I’ve found three that look promising — Artemis, Glyphius, & Nemeas. Does anyone have experience with these?
   Thanks,
   Doug
   

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