Advertising Copy

Apr 05, 2004

Advertising copy - mostly - is all about selling. Whether you are selling a product, a service, a tourist destination, or an event, the soul purpose of an advertising copy is to spread the word in order to generate business. The “business” need not always be money. The right result is the nirvana of a good advertising copy.

An advertising copy can also be used to establish a brand, but then again, in the long run, brands help generate long-term business gains.

Personally, I think advertising copy is one of the trickiest writing jobs available. In a few seconds, you have to grab the attention of a reader who is constantly bombarded with scores of ads every day. Then you have to put your point across in as few words as you can manage, and then stimulate the reader enough to act on your words.