A Single Big Blog or Many Smaller Blogs?

Feb 08, 2007

It’s too early for me to talk about the commercial viability of my blog (I’m not even sure if I want to use my blog to earn direct money because I have other plans) but in terms of earning good money, is it better to have just a single, big, popular blog or run multiple blogs simultaneously under one network? This is a question a post titled Big Blog vs. Many Small Blogs at The Blog Herald asks.

I think both have their strengths. Big, single blogs have greater brand value and over the time, provided they publish good content, they grow more popular than the network blogs. Network blogs on the other hand quickly gain traffic from the network that democratizes the exposure. Given a choice I’d stick to the single blog concept because their is more individuality in it and you don’t have to cater to the whims of blog network management.

Technorati Tags: blogging, blog networks