7 Steps to great writing

Jul 23, 2007

Brian talks about them on his copywriting blog. A long time back I had written an article for my content writing website titled The big of short (actually it should have been the long of short, but anyway) in which I had written:

Sales copies are not pieces of literature. People don’t read them because they want something beautiful to read. They often stumble into them while reading or browsing something else. They are often in a hurry. So there is very little time for you to grab their attention and make them understand what you want to say, in the right earnest.

This can be applied to your blog posts too especially if you are just about increasing your readership and your readers are not your die-hard fans. The key to writing well is, eliminate what is not needed and never leave that is needed. As I always say, it’s not about how much you write, it’s about how you write.

There’s nothing new in Brian’s post, but all the points are worth-repeating again and again because most websites and blogs fail to follow them, including yours truly sometimes.

Technorati Tags: copywriting tips, engaging copywriting, writing well

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3 Responses to “7 Steps to great writing”

Matt Mcfalling
July 24th, 2007 at 8:04 pm
Hey!

Awesome Blog! I really enjoyed reading and looking over you tips.

I will be applying some of these tips ASAP to my writing and websites.

Thanks so much, also if your interested in more writing tips you should check out http://www.MuVar.com

Thanks,

Matt Mcfalling
Ciara Website Copywriter
August 19th, 2007 at 7:39 am
The part in quotes is interesting. True. I see that a lot on websites, even on websites where the owner has obviously hired a writer; they try to flower up what should be straight forward. People want to know what they will gain by buying your product and they want to know now. They are not looking for poetry, but benefits.
Erica
August 29th, 2007 at 2:50 am
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