Content Writing & Copywriting Blog

Some Interesting Facts About Blogging

Apr 06, 2007 No Comments »

Technorati President David Sifry has posted the latest stats on blogging in a post titled The State of the Live Web and interestingly, 37% blogs are in Japanese — the highest, and English blogs come second at 33%. Another thing I noticed is that now Technorati is tracking 70 million blogs instead of 55 million.

The post further says that 1,20,000 blogs are being created everyday and every second 1.4 blogs are being created. Of these 3000-7000 are fake blogs, splogs, that are simply created to generate ad revenue. 1.5 million new  posts appear everyday that means 17 posts per second. He rightly says the volume of posts depends on what sort of crisis or burning issue we have at hand.

Being closely associated with blogging, both on professional level and personal level, I see this as a healthy trend. I’m not bothered much about those that discount blogging as merely a teenage fad. More and more people creating blogs means more and more people are finding a channel to communicate. Even if less than 1% of these bloggers actually blog, I think it can make a very big difference in how the world thinks and how opinions are formed. Whether it is corporate PR or social activism blogging renders voice to those who want to reach out but till now had no tool to do so.

There are different blogging communities on the Internet and mostly bloggers from one community hardly communicate with bloggers from another community, but still, small bridges are built and connections are made. For instance I communicate amidst copywriting bloggers, literary bloggers, web development bloggers and social bloggers and I think I’m not an exception. There could be similar one-to-many and many-to-many interactions happening around the blogsphere.

Technorati Tags: technorati stats, blogging trends

SEO Copywriting Can Be Good Copywriting Too

Apr 06, 2007 11 Comments »

Does SEO copywriting spoil the inherent meaning of your copywriting? Does SEO copywriting even exist as a real concept? Is it a compromise or an advantage to indulge in copywriting that creates SEO content for your web pages? I don’t think so. Without losing the true meaning of your web copy you can easily use SEO copywriting to improve your search engine ranking. You just have to take care of two things:

1. SEO copywriting means writing search engine friendly content.
2. SEO copywriting doesn’t mean writing copy that makes no sense to human readers.

There is no dispute in the ineluctable fact that we all need relevant traffic from various search engines. SEO copywriting is a potent tool for that. Of course SEO copywriting is not a sure-shot way of appearing at the top of search engine rankings — many factors play a crucial part in that and SEO copywriting is one of them. SEO copywriting prepares the ripe ground for the successful evaluation of your website by the search engine crawlers. It tells the search engines that the page being currently crawled actually contain the information the search engine user is searching for. SEO copywriting definitely doesn’t mean needlessly stuffing your copy with keywords and key phrases.

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