Content Writing & Copywriting Blog

On the PayPerPost debate

Oct 09, 2006 No Comments »

There is this website called PayPerPost that pays bloggers to write posts according to guidelines given by the PayPerpost advertisers. You can read the implications of such a blogging venture here and here.

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The ROI of business blogging

Oct 08, 2006 2 Comments »

Traversing through various blogs (today being Saturday) I reached this interesting post that talks about calculating the ROI of blogging. Although when it comes to blogging a tangible ROI (return on investment) figure is hard to arrive at, it sometimes becomes necessary to talk jargons while selling blogging projects to your clients.

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Why you should stress more on benefits and less on features

Oct 06, 2006 No Comments »

This is an oft-repeated question, but while writing, sometimes we don’t realize when from the luminescent land of benefits we quietly segue into the marshes of features and jargons while writing copy for various clients.

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How to blog better

Oct 06, 2006 No Comments »

Blogging is all about readers. Who would be interested in getting educated about your sleeping patterns other than your mom, or your wife? OK, it’s a different matter if you are Angelina Jolie.

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