Content Writing & Copywriting Blog

Providing full-text or partial-text RSS feeds?

Sep 29, 2006 3 Comments »

I’ve been using the RSS reader of Thunderbird for a year now and many of the feeds fully get downloaded before opening. Call it a personal quirk, but I still click on the accompanying link and read the posts that interest me on my browser. While doing some research for my client’s blog post I came across this post (a very old post) that rubbishes the idea of providing partial posts to the RSS subscribers so that in order to read the entire post one has to visit the website/blog (and hence help the publisher earn ad revenue).

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Marketing your online business through tutorials

Sep 28, 2006 No Comments »

Brian at CopyBlogger shares some nice thoughts on how you can market yourself using tutorials. I wrote scores of free tutorials in the initial days of my web designing business and I can surely say the articles I wrote, in a certain way, are still fetching me money, even when I’ve stopped designing professional websites.

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Business blogging for customers and clients

Sep 28, 2006 No Comments »

Business blogging doesn’t necessarily have to be about your business. A good business blog mostly caters to the communication needs of customers and clients, and I think this is a very good thing about business blogging.

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The importance of social media

Sep 26, 2006 No Comments »

A few weeks ago I wrote about the benefits of social media optimization and how it can be as relevant as the generic SEO efforts. Chris Heuer has written about the much larger role of the fast emerging online social media in a post titled The Importance of Social Media and I totally agree with him that the new social media has the ability to change the world for better. He thinks of social media as a huge network of collaboration where different individuals with different skill-sets and abilities come together and work together as a “company” without the burden of administrative and managerial hierarchies.

I’ve been working as a freelance for many years and I’ve so far realized there is only so much you can do as a lone freelance. Networking is essential for meaningful growth and social media tools can play a crucial part in creative conducive platforms where people from around the world can work together without having to trot the globe.

Illness-enforced hiatus

Sep 25, 2006 No Comments »

I’ve been hospitalized for a while and just today I’ve opened my laptop to browse a bit and let my fingers be comfortable on the keys. Thanks for visiting and leaving comments…I’ll be replying in the coming two days. I’ll also post an update while I handle the backlog.