Content Writing & Copywriting Blog

Focus & Prioritize

Dec 14, 2004 No Comments »

I have been touched by one thing. Some of my clients have shown incredible trust in my capability even when I’ve delayed their work by weeks. This is a very enervative feeling because one, if you deliver a good service, people want it even if they have to wait, and two, I really have some potential and if I can better organize my schedule, I can do a lot better and do much more work.

OK, let me ponder over where I waste (not “waste” exactly, I’d rather call it “spend”) my time that affects my work. I love to learn and experiment. When something comes up that is useful in general but is not useful in particular, I end up spending a day sometimes on it. For instance in the morning I was working on a PHP program I had planned to deliver to my client by the afternoon. To test a few parameters, I needed to write a small function. While writing that function, I thought I could add many more features to it. Although I didn’t need those features (of course I’ll need them in my future projects) immediately, I ended up delivering the program late in the evening. This delayed the second work that I had planned to do in the evening. Even to complete the second work, where I should have spent two hours, I spent four hours because I found so much interesting stuff to read while researching for the work.

Focus. Prioritize. I think I should write these two words somewhere and put them where they are prominently visible.

A Cool Feature on Google

Dec 10, 2004 No Comments »

Check this out.

Running Late

Dec 10, 2004 No Comments »

I’m running late on a few assignments. Believe it or not, I got so much work that I lost track of things! I’ll need to device a system to keep track of various content writing projects I’m getting. I use the “Tasks” feature of MS Outlook but sometimes I even forget to open it because I handle most of my email using Gmail due to its thread-based interface. I’ll need to develop a time tracker where I can track how many hours I’m actually spending on a particular project. I think I’ll write something in PHP.

My New AdWords Project

Dec 07, 2004 No Comments »

I recently got an AdWords project. Although it is not mentioned on my website — http://www.amrithallan.com — I have a bit of experience on optimizing the AdWords ads. Actually people give scant regard to how they’re preparing their AdWords campaigns and consequently end up paying more for the clicks they should be paying less. The more you optimize your AdWords campaign, the less you need to pay for your clickthroughs.

This way Google beats the organizations that can spend obscene amounts just to get more links. Your cost per click (CPC) depends on the number of clicks your ad is able to generate. The cost decreases in the inverse proportion of the clicks. So you need to create an ad that makes people click, and only those people who really matter, because if you are unnecessarily generating clicks, you are unnecessarily spending/wasting money.

Blogging has a meaning now!

Dec 05, 2004 No Comments »

Now you can stop reading all those silly articles about what are blogs and what they mean. The Merriam-Webster Dictionary has included the word “blog” among its 10 new words of 2004.