Content Writing & Copywriting Blog

Relative copywriting

May 21, 2004 No Comments »

Regular posting can soon transmute into regular sermonizing if proper care is not taken. After all, you don’t want to be told on a regular basis what makes you a good copywriter and what makes you a bad copywriter. The myths (of course created by to-lazy-to-change and self-serving copywriters) are gradually dissolving and we’re realizing that copywriting has more to do with relativity rather than behavioural science. It’s not about big words; it’s not about lexical manipulations. It’s about saying the right thing at the right time.

Write benefits not features

May 18, 2004 No Comments »

Some sales copies go on and on and on about what a great product they have and what all the product does. Fine, the product features have to be specified, but they can be written in a way that the reader thinks they are the uses/benefits of the product and not mere descriptions. While writing copy it has to be born in mind that an average reader is not interested in knowing how great you are; instead, she wants to know what you can do for her. Your offering could be the neatest in the world, but if your sales copy cannot convey its benefits, there is no use promoting it. When people buy your product, they are not buying its features; they are buying its benefits.
What is the difference between benefit and feature, you may ask, because after all, for you, the features of your product are service are the very benefits it has. But your reader may not understand this. Features describe how your service works, or what you do. Benefits describe the result the client will get from hiring you. For example: a car has the feature of a radio, which means you get the result of being entertained while you drive.
Copywriting is all about emotions and benefits stir the emotional strings of the reader. In one of the television commercials of a new automatic car, they don’t tell you that you won’t have to use the gears, they tell you that you can hold the hand of your spouse while driving you car.

Pleased with your Google description? Part 2

May 10, 2004 No Comments »

Remember that the description of a page is crucial when it comes to increasing click throughs to your site. If your description is compelling and designed to produce clicks, you may even get more traffic than a competitor who is ranked higher.
Read this article by Robin Nobles

The big of short

May 07, 2004 No Comments »

Sales copies are not pieces of literature. People don’t read them because they want something beautiful to read. They often stumble into them while reading or browsing something else. They are often in a hurry. So there is very little time for you to grab your attention and make them understand what you want to say, in the right earnest.

Writing around words

May 05, 2004 No Comments »

While writing copy for search engines, you have to focus on the keywords and key phrases and construct your copy around them. One thing you need to take care of is that your copy should be relevant to your page, and the important words shouldn’t be inserted here and there just for the sake of using them. Your copy has to make sense to your visitors, otherwise no matter how high you rank, the copy is not going to generate business
For an example, let’s see how a copy for a page that talks about wine bags would read.
Our wine bags enhance the beauty of your wine bottle. The wine bags that we ship you are made from the finest quality material but still they are very affordable. They are not only beautiful to look at, they can also be re-used for many days and are totally environment-friendly.
Our wine bags sublimate the beauty of your wine bottle when you take it for someone as a gift.