RSS FeedsAug 28, 2003 No Comments »
Your Writing Tool
Always use a text editor or a simple word-processor to create your first draft. Don’t try to format it because then it distracts you from the sort of copy you are writing. Your words should be complelling in themselves. They shouldn’t need highlighted texts and multi-colored heading to be impressive.
Aug 27, 2003 No Comments »
A Good Copy
A good copy is that conveys the right meaning. You can go on and on and show your verbosity, but if your reader doesn’t understand what you are trying to sell, the whole purpose of your copy is defeated. So focus on the reader, focus on the benefits of the service or product you are trying to promote.
Aug 27, 2003 No Comments »
The first step is always a challenge. Sometimes the entire journey depends on how you take your first step. But I’m an eternal optimist. I believe that you can make a new beginning at every juncture of your life. You just have to be ready for it.
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